Post by account_disabled on Nov 25, 2023 7:20:13 GMT
Represented in your brand
I’ll talk soon about the benefits for society by empowering diversity and inclusion. But, as a marketer, you can be thinking now: “Ok, but I need to sell. I’m paid for that.” Yes, this is one of the C Level Executive Email Lists main reasons you should look more into this question.
According to the US Census, more than half of the American population will be part of some underrepresented group by 2042. Yes, you can think about the word “minorities”. But, together, they will represent the majority of the population. So, representing your customer as white, straight, married people with two kids may not bring the results you are looking for.
Here’s more data: a Google research showed that 69% of Black consumers prefer to buy from a brand that represents them. The LGBTQIAP+ community is even greater: 71%.
Another big tech, Meta, did research on Facebook’s ads. The results showed that, in 90% of cases, diversity ads performed better than the traditional ones that have been used since last century. Do you want more? In the same Meta research, 71% of the customers said that they expect brands to be committed to diversity in their ads.
Another study, now from Adobe, said the contrary is also true. More than one-third of US adults said they would stop supporting brands that did not represent them. Among LGBTQIA (58%), Black people (53%), and Latin people (40%), this percentage is even higher.
Make a difference in the world
Now, we are going to talk about the best part. Of course, having a true purpose for your brand can help you to sell more as we saw above. But the beauty of diversity and inclusion begs another question: why don’t you use your brand to help the world become a better place for all of us to live?
The impact is real. Procter & Gamble did research among non-LGBTQIAP+ people in the US. According to the respondents, 80% who were exposed to queer people in the media said they support equal rights for the LGBTQIAP+ community.
I’ll talk soon about the benefits for society by empowering diversity and inclusion. But, as a marketer, you can be thinking now: “Ok, but I need to sell. I’m paid for that.” Yes, this is one of the C Level Executive Email Lists main reasons you should look more into this question.
According to the US Census, more than half of the American population will be part of some underrepresented group by 2042. Yes, you can think about the word “minorities”. But, together, they will represent the majority of the population. So, representing your customer as white, straight, married people with two kids may not bring the results you are looking for.
Here’s more data: a Google research showed that 69% of Black consumers prefer to buy from a brand that represents them. The LGBTQIAP+ community is even greater: 71%.
Another big tech, Meta, did research on Facebook’s ads. The results showed that, in 90% of cases, diversity ads performed better than the traditional ones that have been used since last century. Do you want more? In the same Meta research, 71% of the customers said that they expect brands to be committed to diversity in their ads.
Another study, now from Adobe, said the contrary is also true. More than one-third of US adults said they would stop supporting brands that did not represent them. Among LGBTQIA (58%), Black people (53%), and Latin people (40%), this percentage is even higher.
Make a difference in the world
Now, we are going to talk about the best part. Of course, having a true purpose for your brand can help you to sell more as we saw above. But the beauty of diversity and inclusion begs another question: why don’t you use your brand to help the world become a better place for all of us to live?
The impact is real. Procter & Gamble did research among non-LGBTQIAP+ people in the US. According to the respondents, 80% who were exposed to queer people in the media said they support equal rights for the LGBTQIAP+ community.