Post by account_disabled on Mar 7, 2024 10:39:59 GMT
triggers a large number of users to perform "search after watching" behavior, the native video can be directly released. This not only increases the frequency of the brand's user contact in different fields but also makes the brand's user conversion path smoother from stage to stage. Those users who enter the product card or brand live broadcast room through "search after viewing" have
actually entered the high-potential user group. Taking a customer case as an example, a certain skin care brand created the little blue word "XX Hair Mask". When the master publishes the short video content of planting grass, add Rich People Phone Number List topic and star map search components to the short video title and operate and maintain the short video comment area so that the top word "XX hair mask" appears. When users click on the top words in the comment area, they can import precise traffic to the brand live broadcast room in the "comprehensive search scenario"
and bring traffic to the store-related product cards in the "product search scenario." Continuously monitor the content data of the overall talent matrix through a large amount of cloud charts, and finally filter out the hot articles with high post-view search data and continue to pursue investment, resulting in nearly 10,000 brand-related word searches after investment. Compared with the day before the investment, the average number of daily searches has increased, effectively driving the audience's active search behavior. At the same time, compare industry interaction with click cost reduction and RI improvement. Master's video mixed-cut bidding puts 10,000 words to analyze the brand's complete closed loop from